Doug Scott, senior vice president of GfK Automotive, a market research group, says automakers who can give their buyers all-encompassing access to music, Internet search and GPS will make their customers feel like they are still at home. And that gives the carmaker a better shot at keeping those customers next time they're in the market for a car.
"At home, you're using your Facebook page, checking your email," Scott said. "People are going to want to hop in their car and be exactly where they were when they were connected in their breakfast nook or home office. It's the Apple experience."
Brand loyalty used to be a much bigger part of car buying. Families identified themselves as Ford or Chevy buyers (or some other brand) and that's the brand they stuck with, until they had enough money to move up the chain into a Lincoln or a Cadillac.
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